The Tikida Group journey

Holidays Services was founded in Agadir by Mr Guy Marrache, joined in 1973 by Mr Ahmed Benabbés-Taarji.

Together they turned the company and its tourist transport subsidiary SMDTT into the Kingdom’s first fully integrated travel agency for more than 30 years.

Opening of the current Riu Tikida Garden 4* in Marrakech, the group’s first hotel.

Opening of Holidays Services’ capital to TUI — a national first.

Opening of the current Riu Tikida Beach 4* in Agadir.

Creation of the Eden Voyages et Découvertes brand for outgoing tour operating.

Opening of Golf du Soleil in Agadir (27 holes) and its academy.

Opening of ClubHotel Riu Tikida Dunas in Agadir.

Partnership signed between Robinson Club GmbH and the Tikida Group and start of construction of Robinson Club Agadir.

Launch of the airline Jet4you in partnership with TUI AG.

Opening of the current Relais & Châteaux Tikida Golf Palace, a 5* boutique hotel at the heart of Golf du Soleil.

Opening of ClubHotel RIU Tikida Palmeraie.

Management contract signed between RIU Hotels & Resorts and the Tikida Group covering most of the group’s hotel portfolio.

Opening of Riu Tikida Palace in Agadir, 5*.

Acquisition of the Rivoli hotel in Casablanca and launch of its full renovation and repositioning as a 5*.

Full renovation of ClubHotel Riu Tikida Dunas and land purchase in Taghazout for a second Riu Tikida Palace, 500 rooms, 5*.

Partnership signed with Barceló Hotels & Resorts for a 206-room 5* in Casablanca.

Renovation and repositioning of Riu Tikida Beach, Agadir as “Adults Only” by RIU.

Opening of Barceló Anfa Casablanca.

Opening of Riu Tikida Palace Taghazout 5* (summer 2019).

Temporary closure for renovation of ClubHotel Riu Tikida Palmeraie in Marrakech.

Temporary closure for renovation and repositioning of Riu Tikida Garden 4* as TUI Blue “Adults Only”.

Rebranding of Riu Tikida Beach 4* as TUI Blue “Adults Only”.

Full renovation of Zanzibar and reopening.

Renovation of Papagayo and reopening.

Renovation and reopening of ClubHotel Riu Tikida Palmeraie in Marrakech.

Renovation and reopening of Riu Tikida Garden 4* under the TUI Blue “Adults Only” brand.

Renovation of Tikida Golf Palace and Golf du Soleil.

Sale of Rivoli (operating company of Barceló Casablanca Anfa hotel).

Project to build the new TUI Magic Life holiday village on the iconic former Club Med Agadir site.

Renovation and extension of accommodation at RIU Tikida Palace Agadir.